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Colorado Marijuana Activist Credits Careful Strategy for Amendment 64 Success

Staff CMM - Monday, November 26, 2012
Mason Tvert, a strong Colorado marijuana activist, made the news again recently as he credited his many years of careful strategy to the success of Amendment 64 being passed in Colorado this November. Tvert’s past strategies included actions such as crashing a law enforcement conference where he was booed by police officers and staging a news conference outside the Drug Enforcement Agency’s local office along with several cases of beer and a wanted poster with Governor Hickenlooper’s face on it. Tvert admits these strategies were mainly for effect but more to simply raise awareness for marijuana in Colorado. Other efforts included hiring a female Latino spokesperson to appeal to the Latino community. Tvert feels his efforts helped Amendment 64 gain the momentum necessary to give it a strong presence on the ballot in November and feels that the past eight years of effort helped raise awareness in such a manner that people are no longer seeing marijuana in Colorado as an illegal substance, but as more of a profitable business prospect.
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